Analyse
Upsell & Cross-sell Product Mix Strategy
Marketing analysis and strategy to identify product mixes that support upsell and cross-sell at Sephora.
MarketingRetailUpsellCross-sell
The challenge
The project focused on product combinations that could support upsell and cross-sell.
The question
Which product mixes could best support upsell and cross-sell?
What I did
Marketing analysis and strategy focused on product mixes for upsell and cross-sell.
Backstage · Data sources
Sephora product-related information used for marketing analysis.
The result
Proposed product mixes to support upsell and cross-sell.